Posted on Jun 26, 2020

Salterra SEO Company Scottsdale

What is Local SEO?
Local SEO is the process of optimizing your website so that it can be found in an organic search query, as long as the intent of the user is to find local information that matches the content on your website.
These searches will typically include a geographical indicator such as a city or zip code along with the business or product they're looking for. An example of this search query is “hotels near Saratoga Springs Race Tack”, the search engine would then display websites with content that matches this query.
A consumer can do a search query without a geo-qualifier if they have the location function enabled on their device. This search query would look similar to “car repair shop near me”. Including “near me” helps the search engine determine that you are looking for something that is local to you, as opposed to something irrelevant.
Attracting Customers with a Local SEO Strategy
Since the majority of purchase cycles begin with a search query, optimizing your site and profiles for local SEO is a great way to improve the visibility of your brand and position your products and services in front of the users looking for them.
If you’re not sure where to start, or not getting the results you’ve been looking for, give us a call today. We’d love to learn more about how we can help earn you more business through local SEO.
Contact Us
Message sent. We'll get back to you soon.